Acquisition of Profitroom by MCI

Date: April 2024

Country: Poland

Industry: Software

Target: Profitroom

Buyer (client): MCI

Seller: Founders and Cyber_Folks

VCP’s role/competence: buy-side M&A advisor

• VCP acted as buy-side advisor to MCI on the acquisition of Profitroom, Poland-based provider of hotel booking technology distributed via a SaaS model
• MCI aims to support Profitroom in achieving a global leadership position in the hotel online booking engine segment
• The founders were looking for an investor who would support their ambition for further growth. The choice of MCI was influenced by the fund’s experience with similar, but larger, technological companies that are at later stages of development
• VCP provided MCI with bespoke investment banking services including deal tactics, valuation support and other ad-hoc assignments
• The financial terms of the deal are undisclosed. The transaction is subject to customary regulatory and antitrust approvals
• The deal is expected to complete in Q2/Q3 2024