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Add-on acquisition of Jurajska by Hortex

Advisor to Hortex / Mid Europa Partners on the acquisition of Jurajska

Date: 2018-2019
Country: Poland
Industry: Consumer goods
Target: Jurajska
Buyer (client): Hortex / Mid Europa Partners
Seller: Bewa
VCP’s role/competence: Buy-side M&A advisor

  • VCP acted as M&A advisor to Mid Europa Partners and its portfolio company Hortex on the acquisition of Jurajska, a Polish regional mineral water producer
  • Bewa decided to sell the asset, as it wanted to refocus on its core activities, namely the sale of private label products
  • The sale process was run as a limited auction and approach was made to selected strategic players and financial investors
  • VCP supported Mid Europa Partners and Hortex in the entire transaction process through provision of market intelligence & research, deal tactics, coordination of advisory teams and other ad-hoc assignments
  • The transaction was closed in April 2019

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