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Investment in RTB House by Cinven

Advisor to Cinven on the investment in RTB House, a global provider high-growth digital advertising technology

Date: April 2019
Country: Poland
Industry: Advertising technology
Target: RTB House
Buyer (client): Cinven
Seller: Private individuals
VCP’s role/competence: buy-side M&A advisor

  • VCP has acted as M&A advisor to Cinven on the investment in RTB House, a leading provider of high-growth digital advertising technology with international presence
  • Existing shareholders of RTB House decided to invite a financial investor ready to support the company in its global expansion
  • The process was conducted as auction with the participation of a number of international financial sponsors
  • Cinven emerged as best partner for RTB House to provide value-added support in the further development of the business
  • VCP has supported Cinven in the entire process through provision of market intelligence & research, deal tactics, coordination of advisory teams and other ad-hoc assignments
  • The transaction was signed in December 2018 and has successfully closed in April 2019

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