Sell-side advisor to the founders of 4FIZJO Group on the sale of minority stake to PortfoLion Capital Partners

Transaction Highlights:

VCP acted as sell-side M&A advisor to the founders of 4FIZJO on the sale of 40% stake to PortfoLion Capital Partners, a Budapest-based private equity firm
4FIZJO is a leading Polish and CEE-based e-commerce retailer specializing in fitness and physiotherapy equipment
4FIZJO has demonstrated consistent double-digit revenue growth in recent years, supported by its strong portfolio of proprietary brands – 4FIZJO, Tsunami, and Mountain Goat. The company operates across six CEE markets, including Poland, Romania, and Hungary
The investment by PortfoLion will enable 4FIZJO to accelerate its international expansion and further strengthen its market position in Central and Eastern Europe
VCP supported the founders of 4FIZJO in the entire transaction process through provision of deal tactics, coordination of all work streams in the transaction process, assistance in negotiation strategy concerning Investment and Shareholders Agreement, and other ad-hoc corporate finance assignments

Vienna